The New Gut Health Obsession Comes With a Catch, Experts Warn

Wellness influencers are promoting 'maxxing' nutrients like protein and fiber as routes to better gut health and vitality.

Brands including PepsiCo, Nestle and newer firms are marketing products emphasizing protein or fiber content.

Surveys show many consumers, especially Gen Z and Millennials, are trying to eat more protein or improve gut health.

Nutrition experts say moderate targets and whole foods matter, and rapid increases in fiber or excess protein can cause problems.

Authorities recommend balanced daily protein and about 25–38 grams of fiber per day rather than extreme 'maxxing'.