Your Website Doesn’t Need More Features — It Needs Less Friction

The article argues that many websites suffer from invisible friction caused by too many sections, popups, sliders, and competing elements.

It recommends simplifying layouts, clarifying information hierarchy, and making primary actions easier to find and use.

Reducing clutter can lower decision fatigue, improve mobile usability, and help users convert more easily.

The core message: websites often need fewer distractions and clearer paths to action, not more features.