What would happen if League of Legends' Faker and aespa's Karina met? The best K-drama of the year, apparently

Google Play Korea launched a mini-drama ad series starring Faker and aespa’s Karina.

The campaign used romantic K-drama parody and references to League of Legends and aespa to make the spots feel like entertainment.

The finale aired on May 15, wrapping a shareable cross-over built around gaming and K-pop fandoms.

The campaign highlights how brands can blend esports and K-pop into promotion that audiences watch for fun, not just as ads.