Why Teams Fail In The First 90 Days Of Transformation

Cross-functional transformations often fail in the first 90 days, when teams set the patterns for decision-making, ownership, and collaboration.

A common mistake is mistaking busy activity for real alignment, while underinvesting in the relationships that support execution.

Early avoidance of conflict can let misalignment harden, creating costly dysfunction later in the transformation.

Examples from consumer goods and healthcare show how weak early habits can derail digital and EHR transitions.