Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmakers

Nikon says it will price ArF lithography systems below ASML to win chipmaker orders.

The new CEO says Nikon’s lower in-house manufacturing costs can support this price-led push.

Nikon is in talks with large U.S. and Asian chipmakers as it looks to rebuild share.

The company is preparing a new ArF immersion platform for 2028 after years of weak orders.