From all-category expansion to entering the rental market, how wide is Dewu’s ‘authenticity’ moat still? - 36Kr

Dewu has launched a rental service covering 100+ categories while continuing to push full-category e-commerce and consumer finance expansion.

At the same time, it is facing mounting trust issues over counterfeit allegations, misjudged authentication, consignment swaps, default installment plans, aggressive collections, and data compliance concerns.

The move reflects a broader trend in trend-driven e-commerce to seek growth through rental and financial services after core growth slows.

But if authentication, risk control, and service quality do not improve in step, the platform’s most valuable asset—user trust—could keep eroding.