US supermarkets want to use digital price tags. Great idea for them, terrible for customers

U.S. supermarkets are rolling out electronic shelf labels that let stores update prices remotely and instantly.

Walmart plans to equip all of its U.S. stores with the digital labels by the end of 2026.

Retailers say the technology cuts labor and pricing errors, but many shoppers fear it could enable dynamic or personalized pricing.

A survey shows strong public skepticism, fueling calls for regulation over so-called surveillance pricing.