Celebrities will be able to find and request removal of AI deepfakes on YouTube

YouTube is expanding its likeness detection tool to celebrities and other public figures so they can spot AI-generated videos using their image.

Eligible users can request removal of deepfake content that violates YouTube’s privacy rules.

The move highlights how platforms are trying to balance deepfake moderation with parody exceptions.

It also points to a broader future in which digital likenesses may be monitored, protected, and potentially monetized more formally.