Crayfish Face Their Coldest Summer Yet - 36Kr

Crayfish dining is cooling sharply in 2024-2025, with a reported 37.2% closure rate and declining traffic and sales.

Early spring supply, rapid aquaculture expansion, and weaker pricing have pushed the market into oversupply and lower consumer demand.

Night-snack competition is also diverting diners to other categories, hurting standalone crayfish restaurants.

Leading brands are responding with standardized kitchens, hybrid late-night dining models, and broader menus to sustain growth.