“We can have a better digital world”: Global campaign targets ‘enshitification’ of social media

The Norwegian Consumer Council and more than 70 advocacy groups have launched an international campaign to push back against worsening user experiences on major digital platforms.

They say ads, paywalls, forced updates, and similar anti-consumer design choices are degrading social media and other online services.

The campaign is urging stronger enforcement and policy action in multiple countries and across the EU to curb market power and improve competition.

Supporters argue that weaker competition lets Big Tech prioritize profits over users, affecting how billions access information, social connections, and services.