"It Was a Miss" Xbox CEO Apologizes for PS5 Logo Policy and Promises Showcase Changes

Xbox’s Asha Sharma said the company made a mistake in how it handled logos during a recent showcase.

Fans had criticized the inclusion of PlayStation and Nintendo branding, sparking backlash over the presentation.

Sharma said Xbox is discussing changes for future events, but did not say if the June 2026 Xbox Games Showcase will be affected.