Why is Tori-kizoku putting so much effort into sweets? New products made with a focus on domestic ingredients

Torikizoku held a media tasting event to showcase a stronger dessert strategy and announce new menu items.

Starting in August, the chain will roll out limited-time sweets made with domestic ingredients, alongside new year-round desserts.

The lineup includes items featuring Nagano Purple grapes, Kumamoto chestnuts, Yume Silk sweet potatoes, Naruto Kintoki, and Hokkaido Tokachi azuki.

The move aims to attract non-drinkers and families, boosting customer traffic, average spend, and overall sales beyond its yakitori roots.