Hulu set to keep existing as standalone streaming service and app (for now)

Disney says Hulu will stay a standalone service for now even as it keeps folding Hulu features into Disney+.

Some Hulu profiles can now link to Disney+, bringing over watch history, watchlists, and recommendations.

Hulu-only subscriptions and the Hulu app will remain available while Disney expands Hulu tools inside Disney+.

The move helps Disney keep a lower-cost entry point, improve ad targeting and recommendations, and reduce churn through bundling.