Netflix's Ad Tier Now Has A Whopping 250 Million Monthly Users

Netflix said its ad-supported tier now reaches 250 million monthly active users, up from 94 million in 2025.

The company plans to launch its ad-supported plan in 15 more countries next year.

Netflix is also testing AI-driven ad targeting as it looks to grow advertising revenue.

The move underscores how quickly Netflix’s ad business is scaling globally, despite a Texas data lawsuit.