Snapchat’s Spotlight algorithm now favors human-made videos over AI-generated ones

Snapchat said fully AI-generated videos will no longer be recommended in Spotlight or eligible for monetization.

Even if creators disclose AI use, fully synthetic clips will not get the same distribution or earnings treatment.

Human-made videos and content edited with Snapchat’s own AI tools can still qualify.

The change reflects a broader platform push to protect originality, creator income, and feed quality.