[Report] Visiting Krafton and Kia's 'Zone 8'... A gaming battlefield unfolding in Seongsu

Krafton and Kia launched an offline pop-up in Seongsu to mark PUBG Mobile’s 8th anniversary.

The experience turns game mechanics like the play zone, looting, movement, and combat into physical activities.

Visitors can explore Kia EV displays and try RC car racing, laser battles, and other interactive zones.

The collaboration links the PUBG Mobile IP with Kia’s EV lineup to create a more immersive brand experience for younger audiences.