MacBook Neo Could Get New Colors to Cushion Potential Price Hike

Apple is reportedly considering new MacBook Neo finishes to cushion the impact of a possible price hike.

Strong demand, limited chip supply, and rising component costs are pushing up manufacturing costs.

Apple has scaled up production targets, but sourcing enough A18 Pro chips and DRAM may still keep costs elevated.

The strategy appears aimed at preserving demand for Apple’s low-cost laptop despite margin pressure.