Kyobo Lifeplanet Life Insurance switches insurance marketing platform ‘LaPlay’ to AWS... begins full-fledged push into global markets

Kyobo Lifeplanet has moved its insurance marketing platform, Laplay, to AWS.

Laplay was upgraded to a microservices architecture, enabling independent deployment by country and easier scaling.

The shift gives the Korean digital insurer a stronger base to sell the platform to overseas insurers.

It also helps simplify security and operations while supporting lead nurturing and gamification features globally.