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YouTube viewers watch 2 billion hours of Shorts on TVs each month

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2 min read
  1. YouTube says Shorts now top 2 billion hours of monthly viewing on TVs, showing short-form video is becoming a major living-room habit.

  2. To boost engagement, YouTube is adding TV-focused features like Shorts in search, a dedicated Google TV row, and side-by-side comments.

  3. The shift gives creators and YouTube a new growth channel on the big screen and pressures rivals to adapt their TV strategies.

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