Apple Seeking 20% OLED Panel Price Cut for iPhone 18 Pro Max

Apple is pushing OLED panel makers to cut iPhone 18 Pro Max panel prices by about 20%.

Samsung Display and LG Display are expected to supply the panels at lower rates despite added display complexity.

The move comes as Apple faces rising memory and storage costs across future iPhone models.

The price pressure could help Apple protect margins, while highlighting how supplier talks shape iPhone pricing.