Lawson launches new mini-supermarket format "L Mini Mart" in the Tokyo metropolitan area, tailored for everyday use

Lawson and Lawson Store 100 have launched a pilot for a new mini-supermarket format, “L Mini Mart,” aimed at changing lifestyles in the Tokyo metropolitan area.

The first store opened in Kodaira, Tokyo, with additional openings planned in Tokyo and Kanagawa, including Itabashi, Hiratsuka, and other locations.

The concept focuses on everyday groceries such as produce and meat, targeting quick, convenient shopping at affordable prices.

The new model is designed to meet demand from smaller households and dual-income families, and could affect Lawson’s store strategy and broader retail competition.