Digg tried to beat Reddit and failed. Here’s what it’s doing instead

Digg has relaunched as an AI-powered news aggregator after a failed attempt to revive it as a Reddit-style community site.

The new product tracks posts and engagement on X, then uses AI to rank trending AI-related stories, people, and topics.

It also adds summaries, sentiment charts, and influence rankings for individuals and companies.

The pivot shows Digg abandoning a crowded social-discussion model in favor of AI-driven curation to stay relevant.