OpenAI Deepens AI Price War with Sharp GPT-5.6 Cuts as Race Shifts From Model Power to Cost Efficiency - Tekedia

OpenAI sharply cut GPT-5.6 pricing, slashing Luna by 80% and Terra by 20%.

It also added a faster ‘Fast’ mode for GPT-5.6 Sol at twice the standard price.

OpenAI said the lower prices come from better models, inference, routing, and context systems, not weaker capability.

The move is expected to intensify AI competition by making enterprise deployment cheaper and shifting focus toward cost efficiency and ROI.