DuckDuckGo search saw 28% more visits after Google said people love AI mode

DuckDuckGo reported a 28% jump in visits after Google launched and promoted AI Mode.

The biggest gains were on DuckDuckGo’s AI-free search page, noai.duckduckgo.com, and in iOS app downloads.

The spike suggests some users may be seeking non-AI search alternatives in response to Google’s AI-heavy experience.