SK AX blocks 'greenwashing' with AI... helping prevent corporate reputation risks

SK AX launched AXgenticWire Compliance on its Click ESG platform to help detect greenwashing and ESG compliance risks.

The AI reviews brochures, filings, and website content against more than 3,400 precedent and review cases.

It flags possible legal or ESG rule violations and provides step-by-step guidance and countermeasures.

The service is designed to help companies catch misleading claims early and reduce penalties, score drops, and reputational damage.