AWS nabs hot generative AI media creation startup fal, becoming its preferred cloud provider

fal selected AWS as its preferred cloud provider to scale its generative media platform.

The startup offers a unified API for more than 1,000 AI media models and serves millions of developers.

Following its $4.5 billion valuation and $300 million Series D, fal is expanding infrastructure for enterprise customers.

The move underscores a broader shift in generative AI from model building to reliable, high-volume production infrastructure.