ITT Capital: Why Investors Fund People Before They Fund Companies - Tekedia

Tekedia says ITT Capital—integrity, trust, and tenacity—is the personal credibility founders build through consistent behavior over time.

In Nigeria, investors often back the person as much as the idea, so founder reputation can matter as much as the business plan.

A strong track record and trusted relationships can help founders unlock early funding and long-term support.

The takeaway: for startups, credibility is a form of capital that can shape fundraising outcomes.