Ferrari’s First Electric Vehicle ‘Luce’ Sparks Sharp Selloff as Investors and Fans Question Brand Direction

Ferrari unveiled its first fully electric car, Luce, in Rome, marking a major shift for the supercar maker.

The reveal sparked backlash over design and strategy, with fans and investors worrying about brand dilution and weak EV demand.

Ferrari shares fell sharply as the market focused on higher EV costs, slower luxury adoption, and pressure on margins.

The reaction underscores the risks luxury automakers face when moving from combustion heritage to electric vehicles.