iPhone 18 Pro: Will upgrade demand be unprecedented? Attention on lineup reduction and leasing effects

Apple’s iPhone 18 Pro is being tipped to drive the strongest upgrade demand, thanks to hardware improvements and new AI features in iOS 27.

A smaller product lineup and a monthly upgrade program could make switching to the iPhone 18 Pro easier for more buyers.

The device is expected to stand out with better design, battery life, camera performance, and Siri-powered AI capabilities.