Corporate America's favorite ChatGPT phrase doubled twice since 2024

A Barron’s analysis found that the ChatGPT-style phrase pattern “It’s not just a ___, it’s a ___” is spreading across U.S. corporate communications.

Its use doubled in 2024 and doubled again in 2025 in press releases, SEC filings, and earnings transcripts.

The trend suggests generative AI is already shaping how companies write and speak publicly.

It also highlights the need for stronger AI literacy and message oversight in communications teams.