Survey finds more than half of Gen Z cancel and resubscribe to streaming services for just one title

IGN and Dentsu found that 59% of Gen Z subscribe and cancel streaming services around specific titles.

The report shows younger viewers prefer flexible, subscription-based access over buying content outright.

Gen Z also shows strong interest in movie theaters and sports viewing through YouTube creators.

The findings point to a shift toward content-specific subscriptions, with implications for streaming retention and media strategy.