Hisense aggressively cuts the price of its RGB LED TV on release day

Hisense cut launch prices for its UR9 RGB LED TV on day one.

The 65-inch, 75-inch, and 85-inch models are now priced at $1,999, $2,999, and $3,999.

The 65-inch UR9 had originally been listed at $3,500, making the discount especially steep.

The move appears aimed at staying competitive after Samsung’s lower-priced R95H RGB LED announcement.

The aggressive pricing could intensify competition in the premium TV market against OLED and other high-end sets.