A post introducing Xperia's new AI features sparks controversy overseas as the “best anti-AI ad”; what is Sony's explanation?

TL;DR AI
2 min readKey summary
Sony faced backlash after promoting Xperia 1 VIII’s new AI camera assistant on its official X account.
The sample comparison images were mocked online for looking overexposed and worse than the original shots.
Critics said the post made the AI feature seem misleading, especially for a camera-focused smartphone brand.
Sony later clarified that the assistant offers multiple suggestions and users can still shoot manually.



