Ozzy Osbourne’s next stage act is an AI avatar, and fans are split

At Licensing Expo 2026, the Osbourne family announced an AI recreation of Ozzy Osbourne with Hyperreal and Proto Hologram.

The lifelike avatar is intended to use Ozzy’s voice, image, and movement to answer fan questions and interact on stage.

The plan has drawn backlash from some fans who say it feels disrespectful to his legacy.

The project adds to wider debate over AI recreation of deceased celebrities, including consent, ethics, and commercialization.