Gen Z is turning subscriptions into short-term rentals for shows, movies, and games

Gen Z is increasingly using streaming subscriptions as short-term access, signing up for specific titles and canceling soon after.

In gaming, they favor lower-cost options like subscriptions or free-to-play over full-price ownership.

The report suggests weaker loyalty and higher churn for media platforms, pressuring them to rethink retention and revenue models.

To keep this audience engaged, companies are leaning more on franchises, add-ons, and cross-platform IP, even as theatrical events still hold appeal.