Netflix is about to flood its app with more ads, so brace yourself

Netflix said it will expand ads beyond traditional streaming spots into the Clips feed and podcasts.

The company said its ad-supported tier now reaches 250 million monthly active users and is expanding to more countries.

Netflix is also testing AI-powered ad formats as it builds out advertising as a bigger revenue stream.

The push comes alongside recent March price hikes, which may increase ad load for viewers.