I Don’t Think Gwyneth Paltrow Knows What a Peptide Is

The Verge says peptide hype is spreading fast across wellness, social media, Silicon Valley, and Hollywood.

The column breaks down what peptides are, which ones are actual drugs, and where marketing starts to outrun the science.

It singles out products with questionable claims, including Gwyneth Paltrow’s Goop peptide skincare line.

The piece argues the boom in peptide-based wellness could mislead consumers and normalize unproven injectable treatments.