Prime Video is hopping on the short-form video feed bandwagon

Amazon is rolling out a new Clips carousel and feed in the Prime Video mobile app for select U.S. users.

The feature lets viewers browse, like, and share short clips from Prime Video content, then open the full title from a clip.

It starts on Android, iOS, and Fire Tablet devices and will expand more broadly over the summer.

The update gives Prime Video a TikTok-style discovery experience focused on engagement and content discovery.