Apple Brings On Google Shopping VP to Lead AI Marketing Push

Apple hired Lilian Rincon as vice president of product marketing for artificial intelligence reported by Axios.

Lilian Rincon was vice president of product for Google Shopping, rincon previously served as vice president of product for Google Shopping.

Will report to Greg Joswiak, rincon will report to Apple marketing chief Greg Joswiak.

Joined Google in 2017 and previously worked at Microsoft and Skype, rincon joined Google in 2017 and previously worked at Microsoft and Skype.

Apple is preparing to roll out a chatbot version of Siri and overhaul Siri in iOS 27, apple plans a chatbot version of Siri and iOS 27 includes a Siri overhaul.