Paid TV subscribers reach 36.15 million in the second half of 2025…IPTV market share nears 60%

As of the second half of 2025, total paid-TV subscribers in Korea fell slightly to 36.15 million.

IPTV continued to grow, reaching 21.54 million subscribers and a 59.57% market share.

SO cable and satellite TV both declined, reinforcing IPTV’s lead in the pay-TV market.

KT remained the largest pay-TV operator by subscriber count.