Apple to drive OLED notebook growth in 2026 amid smartphone slowdown, per report

Counterpoint Research expects Apple’s OLED MacBook Pro launch to lift OLED notebook PC shipments by 33% in 2026.

Higher memory prices and softer smartphone demand are pressuring forecasts for several smartphone OLED categories.

As a result, the overall OLED market is expected to remain flat in 2026 despite notebook growth.

The outlook underscores Apple’s role in offsetting weaker smartphone display demand across the broader industry.