GTA 6 should cost $80, according to gaming analyst

A Bank of America analyst said Grand Theft Auto 6 should launch at $80, arguing it could help set a higher pricing standard for the video game industry.

Take-Two CEO Strauss Zelnick said the company wants pricing to feel reasonable, even as launch costs remain high.

The debate comes as blockbuster releases could shape how publishers justify higher day-one prices across the industry.

Games like GTA 6 may become a benchmark for future pricing decisions at major publishers.