Content Survival in the AI Era: SIFT Framework for GEO

Search behavior is shifting toward consuming AI-generated answers rather than clicking results.

GEO aims to make brand content cited by generative AI rather than just ranking in SEO.

The SIFT framework recommends optimizing Structure, Intent, Fidelity, and Trust to increase AI citation.

Practices to find user questions include Google Search Console, competitor benchmarking, and internal search logs.