Meta employees compete for token consumption on an internal AI leaderboard

Meta employees use an internal leaderboard called Claudeonomics to track AI token consumption across more than 85,000 staff.

Employees consumed 60 trillion tokens in 30 days and the top user averaged 281 billion tokens.

The leaderboard gamifies usage with titles, which has led some employees to run agents for hours and inflate token counts, creating real costs.

Industry figures cite token consumption as a productivity metric, but firms have not provided hard evidence linking usage to business results.