Does iPhone need its own MacBook Neo moment?

Apple’s iPhone 16e is seen as a decent but fairly ordinary budget model, not a game-changing one like the MacBook Neo.

The article argues Apple should go further and launch a truly low-cost iPhone, potentially below $399, with sharper hardware and feature cuts.

Such a model could appear as an iPhone 18e or iPhone Neo, aimed at Android switchers and price-sensitive buyers in emerging markets.

A more aggressive value phone could help Apple expand beyond its usual audience and compete more directly on price.