Brand for Women with Large Breasts Says It Will “Unilaterally Block” Inappropriate Male Accounts, Claiming “Hundreds in a Day”

overE is an apparel brand for women with large breasts; its operator, Esteem, said on the brand's official X account it will block male accounts it judges inappropriate at the company's discretion.

Under the policy, Esteem will review account names, profiles, and following lists and unilaterally block accounts it deems problematic.

The company asked anyone following the official account for reasons other than interest in its apparel—particularly for sexual interest—to unfollow.

Esteem said it has repeatedly experienced trouble from male accounts, including inappropriate comments, direct messages to customers, and unwanted follows.

The company stated the number of inappropriate accounts can reach several hundred in a single day.