Amazfit announces runner-focused "Cheetah 2" and the 18,980-yen "Bip Max"

Zepp Health announced three new Amazfit smartwatches: Cheetah 2 Pro, Cheetah 2 Ultra, and Bip Max.

Cheetah 2 Pro and Ultra are aimed at runners, including GPS and trail-running-focused features.

Bip Max is a square, more affordable model that adds AI voice control via Zepp Flow and GPT-4o.

The launch expands Amazfit’s lineup with both high-end sports watches and a budget-friendly option.