India’s app market is booming — but global platforms are capturing most of the gains

India’s app market hit record in-app purchase revenue in Q1 as digital spending kept rising.

The biggest gains came from non-gaming categories such as utilities, streaming, and generative AI.

Much of the revenue and downloads went to global platforms including Google One, Facebook, ChatGPT, and YouTube.

India is becoming a larger digital monetization market, but the biggest winners are still mostly global app players.