Will the iPhone 18 Pro get more expensive? Price could rise by up to $300, with a starting price of $1,399

Analyst Jeff Pu expects the iPhone 18 Pro and Pro Max to rise by $250 to $300 each.

That would put the iPhone 18 Pro at about $1,349 to $1,399 and the Pro Max at $1,449 to $1,499.

The likely drivers are higher costs for key components including the A20 Pro chip, LPDDR5X memory, and NAND storage.

The potential jump could weigh on consumer demand while supporting Apple’s premium pricing strategy.