Xbox Taps Everyone’s Favorite Gaming Industry Chart Guy to Lead Strategy and Fix Its Console

Microsoft has named gaming analyst and author Matthew Ball as Xbox’s new chief strategy officer.

Ball will focus on strengthening Xbox’s console strategy as hardware sales weaken and competition from Sony and Nintendo intensifies.

The appointment is part of a broader leadership shakeup under Asha Sharma, with new roles also added in technology and partnerships.

The move suggests Microsoft is trying to reset Xbox’s hardware roadmap while Game Pass growth also slows.